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Price-to-Sales Ratio

A valuation metric comparing a company's stock price to its revenue per share.

Price-to-Sales Ratio (P/S)

The price-to-sales ratio measures how much investors pay for each dollar of a company's revenue.

Formula

P/S = Market Capitalization ÷ Total Revenue

Or equivalently: Stock Price ÷ Revenue Per Share

When to use it

  • Companies with negative earnings where P/E is meaningless
  • High-growth companies reinvesting all profits
  • Comparing companies within the same industry

Typical ranges

  • Below 1.0: May indicate undervaluation (or declining business)
  • 1.0–3.0: Common for mature companies
  • Above 10: Usually reserved for high-growth tech companies

Limitations

  • Ignores profitability entirely
  • A company with high revenue but razor-thin margins will look cheap on P/S but may never produce strong earnings
  • Best used alongside other metrics like gross margin trends

Key Takeaways

  • Context matters when interpreting any financial metric.
  • Combine multiple data points for informed decisions.
  • Continue learning to build investment knowledge.